Move over Chandler, pop-up scent exhibits, gatherings and museums are proliferating like wildfire. Perfume is, undoubtedly, the most immediate scent experience for your average American. However, now more than ever, scent in general is emerging as a new artistic media.
Sephora has joined the bandwagon by coproducing a pop-up scent museum called Sensorium in NY near its flagship with the Department of the fourth Dimesion.
Sephora Sensorium – Life At First Scent & Lucid Dreams from The D4D on Vimeo.
SF new media artist Sita Bhaumik has a curry wallpaper installation until December 8, 2011 at Begovich Gallery at Cal State Fullerton.
Socal artist Lindsey Pfeiler has integrated visual and olfactive stimuli in her installation at the Merlino Gallery BFA show in Long Beach.