SPUR and the California College of the Arts have designed “Urban Olfactory,” an immersive exhibit to transport you to special spaces and places in history. Some of the more daring and disturbing concoctions are urban pollution in San Francisco and a putrefaction from distant Paris. While not all of the scents are offensive, however, the exhibit as a whole is not for the faint of heart. If you can’t get there, read more about it in this SF Weekly article.
Urban Olfactory is free and open to the public
January 30, 2014 to March 31, 2014
SPUR Urban Center Gallery
654 Mission Street
San Francisco, CA
London designer Amy Radcliff has succeeded in prototyping a camera of the future. Her elegant device, coyly named Madeleine in a wink to Proust fans, uses headspace technology to capture, analyze and reproduce odor compositions of actual objects in small capsules. The product is as disposable as current-day visual captures.
For many years now, scent, has been used to manipulate consumers into increased purchasing. One has only to think of scent’s relationship to nostalgia to understand its special power to emotionally sway decisions. It’s about time that designers look to scent to innovate not only in marketing but branding. As a recent article in The Business of Fashion explains, fashion designers seem to understand better than most just how integral the ethereal senses of touch and smell are to the experience of a brand.
Marcel Duchamp would chuckle at the latest hijinks of Dutch art duo Lernert and Sander. Their perfume “Everything” is a stylized slop bucket of samples of each and every fragrance released in 2012. It’s available for sniffing at Colette in Paris but we wish it were being showcased at the BHV.