Read a wonderful article on the brief history of olfactory stimulation in marketing. From Smell-o-Vision Photo by Santa Clara County Library
to smellizing to the latest scent-emitting ophone app,
Photo by Vapor Communications
it covers a few milestones in scent technology. Although this is in no way exhaustive of olfactive technology in the 20th and 21st century, if you’re curious about the next level of immersive sensory marketing and media, this is a must read.
The internet is abuzz with news from a recent study at Rockefeller University and the Howard Hughes Medical Institute claiming a breakthrough in our understanding of human olfaction. Despite long-held beliefs that human ability to smell is poor by comparison to our sense of sight and the olfactory ability of other mammals, Dr. Andreas Keller and his team now have compelling evidence that we can smell a great deal if we pay attention, up to the trillions of distinct odors. Time to start training our brains to work harder on all that enters our mouth and nostrils!
For more information on similar work defending the human sense of smell and taste, check out John Prescott’s Taste Matters, Gordon Shepherd’s Neurogastronomy, and Hervé This’ Molecular Gastronomy.
London designer Amy Radcliff has succeeded in prototyping a camera of the future. Her elegant device, coyly named Madeleine in a wink to Proust fans, uses headspace technology to capture, analyze and reproduce odor compositions of actual objects in small capsules. The product is as disposable as current-day visual captures.
Belgian researchers have discovered that the smell of chocolate might be the lynchpin in a new retail strategy that would save bookstores from falling into oblivion.