the medium is the massage

smell taste touch sing

Read a wonderful article on the brief history of olfactory stimulation in marketing. From Smell-o-Vision smell-o-vision Photo by Santa Clara County Library 

to smellizing to the latest scent-emitting ophone app,

Image Photo by Vapor Communications

it covers a few milestones in scent technology. Although this is in no way exhaustive of olfactive technology in the 20th and 21st century, if you’re curious about the next level of immersive sensory marketing and media, this is a must read.

marketing the drool factor


Olfactory imagination is a powerful tool for advertising flavor. A recent study in the Journal of Consumer Research on smellizing, a term for selling by stimulating smell imagination, has intriguing findings for the food and beverage industry. Professor Morrin and her team found that participants who looked at both images and descriptions of appealing food showed a significant increase in salivation. When the image or the description stood alone, their biological desire was not as strong. Experiments in artificial smell diffusion has been a part of marketing for a while, but the simple strategy of combing visual and verbal stimuli has been strangely underutilized, Morrin says.