Olfactive

the source for scent culture

Menu

Skip to content
  • Home
  • about
  • contact
  • scent fiction
  • top scent shops

Tag Archives: scent logo

2014/06/03 scent stories olfactory branding, scent design, scent logo, scent marketing Leave a comment

olfactory branding

by gzupsich

As if we can stand any more stimuli in our day to day lives, the latest frontier in branding is gaining steam, sometimes, quite literally. Here’s an in-depth article on some of the major players and trends in scent marketing. Luckily for our noses, retailers and specialized olfactory marketers alike are realizing that less is more when it comes to tickling our noses. Long gone are the days of power blasting customer nostrils with muscular perfume from Ambercrombie or the Cinnabon smell of sin that permeates American malls in search of another diet to wreck. It’s not just clothing, cars, and food anymore. Airports and airlines, banks and hotels, even gyms have jumped on the opportunity to reach clients in their most emotionally sensitive sense to keep us coming back for more.

Share this:

  • Tweet
  • Email

Like this:

Like Loading...

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 181 other subscribers

Recently

  • flash scents
  • famous last smells
  • does America get perfume?
  • how the human nose works
  • smell the one you love
  • where the air is sweet
  • young americans
  • a natural history of smell
  • smell the scene
  • framing emotions
Create a free website or blog at WordPress.com.
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • Olfactive
    • Join 65 other followers
    • Already have a WordPress.com account? Log in now.
    • Olfactive
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
%d bloggers like this: