As if we can stand any more stimuli in our day to day lives, the latest frontier in branding is gaining steam, sometimes, quite literally. Here’s an in-depth article on some of the major players and trends in scent marketing. Luckily for our noses, retailers and specialized olfactory marketers alike are realizing that less is more when it comes to tickling our noses. Long gone are the days of power blasting customer nostrils with muscular perfume from Ambercrombie or the Cinnabon smell of sin that permeates American malls in search of another diet to wreck. It’s not just clothing, cars, and food anymore. Airports and airlines, banks and hotels, even gyms have jumped on the opportunity to reach clients in their most emotionally sensitive sense to keep us coming back for more.